Content Marketing Strategy

Summer is a time of the year when most people take vacations to enjoy the weather and spend time with family. Conversely, this long vacation leads to a seasonal trend that significantly affects most business and their content and no matter what marketing strategies you use, it will be hard to get people to respond.

This does not have to be the case, in fact, summer is a perfect time to get ahead for entrepreneur. Take advantage of the downtime to tighten your content and prepare for success when your audience return and begin budgeting in fall and winter. Here are tips from our specialist Lizz Clark head Managing Director from Marketing Company Hampshire to help you.

· Check for missed opportunities and holes in your content strategy

Together with your team, you should check for holes and repair any weaknesses in the current content strategy. Go through the content and check what questions from your audience are unanswered as well as what content triggers you would like to address. You can get the sales, account and marketing services on it too.

Also, take time to look through the most popular and favorite content among your audience, update with fresh information and repair any broken links that could keep you from your goals and even ruin your SEO practices.

· Plan your contents editorial calendar

Summer is the best time to look ahead and plan the topics you would like to address in the next season. Whether you are using an editorial calendar template or a content marketing software, start putting it to use now.
Put together your timeline, publish dates, topics to cover and the which author will lead which pieces. From there begin outlining articles with the ideas and thoughts of your readers. This will keep your team from scrambling the last minute.

· Perform content audit

Ideally, you should do a content audit regularly but if you have not, take some time during summer when client response time is lower.
The aim is to look for the strategies that worked well and what need to be changed. If you have been tracking your progress, then you should be able to see how far you have come and the changes required in order to end the year on a high note.

· Create a detailed client acquisition strategy

Most of your audience will plan their budget in fall for the following year. If you want to win their business, do not wait until the last minute to demonstrate that you are the industry expert they need.

Figure out the publications they are reading then create content that conveys your message. You can also use email campaigns that pushes the content so that you can get more deals. Whatever strategy you choose to use, creating the message now will give you an edge.

These are just some of the suggestions on how to react to reduced business during summer. In case you do not have time or would like assistance, you can hire a marketing company Hampshire to help you optimize your content strategy in preparation for the fall and winter.